The thinking behind OptiFlow.
We exist because most growing businesses don't need another marketing idea — they need the operating system to execute the one they already have.
Jonathan Tingey
Founder & Fractional CMO
Jonathan Tingey has spent his career doing one thing: building the marketing infrastructure that lets service businesses scale without chaos.
Before launching OptiFlow, Jonathan served as CMO for multiple multi-location service brands — including a 17-location home services company, an 8-location accessibility brand, and a dental growth platform managing marketing strategy across more than 100 practice locations. Across those engagements, his work drove results including 500%+ revenue growth, 40% reductions in customer acquisition cost, and repeatable systems that held up as organizations scaled.
He founded OptiFlow because he kept seeing the same problem: growing service businesses with real revenue, real teams, and real ambition — but no marketing leadership connecting the strategy to the execution. Vendors running tactics in silos. No attribution. No one accountable for the whole picture.
OptiFlow exists to close that gap. Through fractional CMO engagements and revenue systems work, Jonathan brings operator-level marketing leadership to businesses that are ready to grow with intention — not just activity.
He currently works with clients in chiropractic, home services, and specialty retail.
Three principles that shape every engagement.
Strategy without systems is just a plan
Plans on paper don't move revenue. We build the strategy and install the infrastructure that makes it executable on Monday morning.
Every lead deserves a response
Speed-to-lead, follow-up cadence, and pipeline hygiene are non-negotiable. We make sure no lead is forgotten — ever.
You shouldn't need a CMO forever
Our job is to install a system you and your team can run without us. Great fractional work has a finish line.
Let's talk about your system.
Thirty minutes is usually enough to know if OptiFlow is the right fit.