Your business is ready to grow. Your marketing needs someone to lead it.
OptiFlow embeds as your Fractional CMO — bringing the strategy, the leadership, and the systems to make your marketing actually drive revenue.
Sound familiar?
We're spending on marketing but I have no idea if it's working
We don't have a real marketing strategy — we just try things and hope
I need someone who can own marketing so I can focus on running the business
You don't need another agency running campaigns. You need a marketing leader who understands your business, builds the right strategy, and holds the team accountable to results. That's what a Fractional CMO does.
What it looks like to work with a Fractional CMO
Why a Fractional CMO?
A full-time CMO costs $200,000–$350,000 per year in base salary alone — before benefits, equity, and the 3–6 months it takes to find and onboard the right person. Most growing businesses are not ready for that investment, and most do not need it. A Fractional CMO gives you senior marketing leadership, embedded inside your business, at a fraction of the cost — with accountability built in from day one.
Engagements run in 90-day cycles. The Foundation phase happens once — in the first 30 days of your first cycle. Every cycle after that goes straight into Execution.
The Foundation
- Full marketing asset audit
- Team and technology assessment
- Revenue infrastructure review
- OptiflowOS™ installation
- OptiFlow Engine setup (included)
The Execution
- Marketing strategy and campaign calendar
- Team leadership and vendor management
- Weekly accountability and sprint reviews
- Quarterly planning framework
The Growth
The Foundation is complete. Every subsequent cycle starts here.
- Full execution from day one of every cycle
- Campaigns optimized based on prior cycle data
- Strategy refined and quarterly planning each cycle
- Compounding results as systems and team mature
What you walk away with
Choose your level of engagement
Fractional CMO Engaged
Our flagship 90-day full engagement. We embed as your Fractional CMO, install the OptiflowOS™, and build the marketing infrastructure your business needs to scale. OptiFlow Engine included.
Half-Day Consult
Not ready to commit to a full engagement? Start with a Half-Day Consult. We audit your marketing infrastructure, identify where revenue is leaking, and hand you a prioritized action plan — all in one focused session.
Fractional CMO Advisor
Available after a Half-Day Consult or a Fractional CMO Engaged cycle. Ongoing strategic leadership to keep your team sharp, your strategy current, and your systems performing. Bi-weekly sprints, monthly executive meeting, and quarterly planning.
Is this right for you?
- You're generating revenue but marketing feels scattered, reactive, and unaccountable
- You've tried agencies or freelancers and still don't have a strategy that drives consistent growth
- You need someone who owns marketing — not just executes tasks
- You want strategy, systems, and execution led by someone who reports directly to you
- You're ready to invest in building a marketing function that compounds over time
- You're looking for someone to run ads or manage social media only
- You want a one-time project with no ongoing relationship
- You already have a strong CMO in place
- You're not ready to give a marketing leader real authority to make decisions
Your systems are broken but you don't need a CMO?
If marketing is running but leads are leaking, follow-up is failing, and nothing is connected — that's a systems problem, not a leadership problem. We fix that too.